Finding and selecting Asian ingredients can be a test of endurance. I’ve had readers, friends, chefs, and little Asian ladies tell me how confusing Asian markets and ingredients can be. My conversations with cooks and shoppers seeded the Asian Market Shopper (AMS) app, a nifty new multimedia resource that helps you understand, navigate, and use Asian ingredients.
I’ve been working with San Francisco-based Chronicle Books to develop this app for about a year. It’s been a lot of fun and a real learning experience, combined with a few beads of sweat and drops of tears. Finally, it’s here!
Chronicle Books is launching the AMS this week. In this initial rollout, the app is for Apple products -– iPhone, iTouch, iPads. The Android version will come later.
I’m extremely delighted to have this information in a mobile format. Who can remember the characters for wheat starch, good soy sauce brands, or how to find quality dried mushroom? Or what their foreign names are? The AMS is a shopping buddy for you at the market. As a handy problem solver, it helps you to explore and understand Asian ingredients for your cooking needs.
For more details, take a read of this post on the Asian Market Shopper app on Viet World Kitchen!